Elmer Jacobi
A San Francisco startup designs modules that store your bed, closet, desk, and nightstand in the ceiling that can be lowered on your command. download the app Email address By clicking “Sign Up,” you also agree to marketing emails from both Insider and Morning Brew; and you accept Insider’s Terms and Privacy Policy Click here for Morning Brew’s privacy policy.
There have been a bunch of daring propositions to counter San Francisco's — and other cities' — housing demand: underground bunk beds are one of the most recent that come to mind. The furniture modules are 13 inches thick and organized Tetris-style against the ceiling — they aren't built into the concrete or drywall of a home.
The company offers king and queen-size beds, nightstands, dressers, a desk, and deeper modules for storing things like luggage. The idea is that the systems can, for example, take a two-bedroom apartment and add a third room with the modules, one of which could be a privacy wall, cofounder Sankarshan Murthy told Business Insider.
Founded in 2017 by Garrett Rayner, Prahlad Athreya, and Murthy — a veteran of Apple and Tesla who worked on the Apple Watch and Model Y electric car — the company has raised $22 million in venture capital from firms like NTT, Ashton Kutcher's Sound Ventures, and Valor Equity Partners, led by one of the first independent board members of Tesla. The company recently gained some public attention after a now-deleted Craigslist ad went viral showing a $3,295-a-month studio apartment outfitted with its systems, with a bed that lowers from the ceiling, as SF Gate reported.
For people wanting a guest room to host family when they visit, to have a play area for their kids, or a space to entertain, it's only utilized occasionally.
